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Ethos, Pathos, and Logos Explained

Ethos Pathos and Logos
Prof. Philip A.
Last updated:
Jun 5, 2024
Nov 4, 2023

Understanding ethos, pathos, and logos is akin to unlocking the keys to persuasive appeal in communication. These three pillars are foundational elements that appeal to an audience's intellect, engage their emotions, and establish credibility.

Ethos draws upon the speaker's character and credibility; pathos evokes emotions within the audience; and logos appeals to logic and reason. Together, they form a triad that guides effective persuasion.

What are Ethos, Pathos, and Logos?

Ethos, Pathos, and Logos

Ethos, pathos, and logos are the three persuasive arguments that, in communication and argumentation, appeal to credibility and authority, emotions, logic and reason with the help of meaningful language.

Ethos refers to the ethical appeal of an argument, emphasizing the credibility, authority, and trustworthiness of the speaker or writer. It relies on establishing expertise, demonstrating integrity, and showcasing historical and literal analogies and relevant qualifications to persuade the audience.

Pathos taps into the reader's emotions, aiming to evoke compassion, empathy, joy, fear, or anger to create a strong emotional response and sway opinions. It employs storytelling, vivid imagery, and compelling arguments to elicit an emotional response and deepen engagement.

Logos appeals to logic and reason, relying on evidence, facts, statistics, and logical reasoning to support the argument and convince the listeners of its validity. It emphasizes rationality, coherence, and sound reasoning to build a persuasive case based on a logical argument.

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Example Paragraph

There’s no better way to understand how to use ethos, logos, and pathos than through examples.


As a renowned heart surgeon with over twenty years of experience, Dr. Smith's recommendation for cardiac treatment carries immense weight and credibility in the medical community. His extensive track record of successful surgeries and contributions to cardiovascular research establish him as a trusted authority in the field, inspiring confidence and trust among his patients and colleagues. When Dr. Smith advocates for a particular treatment approach, his ethos lends undeniable weight to his argument, assuring patients they are in the hands of a capable and knowledgeable expert.


In the aftermath of the devastating hurricane, images of families huddled together in makeshift shelters, children crying for their lost pets, and elderly residents struggling to salvage what remains of their homes evoke a profound sense of empathy and compassion. The stories of resilience and survival amidst the chaos stir emotions of solidarity and determination, compelling communities near and far to extend a helping hand to those in need. Through heartfelt arguments and poignant narratives, relief organizations leverage pathos to mobilize support and galvanize action, demonstrating the power of human empathy in times of crisis.


According to recent studies conducted by leading environmental scientists, rising global temperatures have been directly linked to increased carbon dioxide emissions from human activities such as burning fossil fuels and deforestation. The data reveals a clear correlation between greenhouse gas concentrations and atmospheric temperature fluctuations over the past century, providing irrefutable evidence of anthropogenic climate change. By presenting logical arguments supported by empirical evidence, researchers effectively convey the urgency of mitigating carbon emissions and implementing sustainable practices to combat the escalating climate crisis.

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How to Recognize Ethos, Pathos, and Logos in Text?

Recognizing ethos, pathos, and logos in the text can be facilitated by asking specific questions tailored to each appeal:


  • Does the author or speaker establish their expertise or credibility on the subject matter?
  • Are there references to the author's qualifications, experience, or authority?
  • Does the text contain endorsements or testimonials from reputable sources?
  • Are there any appeals to the audience's trust or confidence in the speaker's character?


  • Does the text include vivid descriptions, anecdotes, or personal narratives designed to evoke emotional responses?
  • Are there arguments for specific emotions such as fear, empathy, compassion, joy, or anger?
  • Does the author use language or imagery that aims to elicit an emotional reaction from the classroom?
  • Are there any attempts to connect with the teachers on a personal or empathetic level?


  • Does the text present logical arguments supported by evidence, data, or facts?
  • Are there references to credible sources, research studies, or statistics to back up claims?
  • Does the author use deductive or inductive reasoning to draw logical conclusions?
  • Are there logical arguments that follow a clear structure or progression of ideas, leading to a rational argument?

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